MovingWaldo co-founder, Philippe Tardif-Michaud on how the insurance and moving industries are changing (for the better)

“ I would say personal experience, like most entrepreneurs. My co-founder and I had moved quite a bit through work – we had a lot of opportunities that led us to Montreal, Edmonton, etc. So, we just realized that having to go through the burdensome task of changing your address through all of your providers was pretty painful. All of the utility transfers, things that get lost in the mail – you name it, and we just thought, people don’t need that added stress on top of moving. ”

“ As Quebecers we move a lot, so launching in this market made sense. It’s a market that we know very well, and we knew that a big chunk of the population moves on the same day, July 1st. So, for us it was a good way to pilot MovingWaldo with all the movers in Quebec, which allowed us to scale it to the rest of Canada. Moving Day was a good way to test the technology and get feedback from users. ”

“ Well, I just think people are busier. There’s more pressure on people’s personal lives, on their professional lives. People will jump at the chance to make annoying or mundane tasks easier for themselves. Like shopping for insurance – or even reading their insurance documents – and having to change your address (with all of your providers that are easy to forget). We have the technology to help people through things they don’t like doing, while also saving them time. ”

“ Right off the bat, we knew that people who are moving are also looking to update their insurance or they’re shopping around for a new insurance provider. Moving is a chance to compare your current insurance or buy it if you don’t already have it. Five minutes is enough time to get a quote on sonnet.ca, and it’s also enough to change your address on MovingWaldo. ”